gathergreatness.com

Every business has one main objective, to make money. Simple as that, if you can’t make money, you won’t be in business very long.

Am I right?

So what’s the best way to make money? Another simple question to answer, you sell your customer something they need or want.

Am I right, or really right?

And what do people need and want?

It may be a new car, a place to live, or something as necessary as something to eat. You are basically satisfying their immediate desires. You are solving a problem that they have. You are becoming a problem solver for them.

If you create a product that nobody needs or wants, what do you think the chances are that you will become a success at selling this particular product?

Not very good, I would say.

Now, as an individual (you) venture out from the familiar job into the unknown area of becoming an entrepreneur, what data might you need in order to make your transition a little easier and the results more realistic.

If you are going to become a problem solver, you definitely need to evaluate where you stand with the following:

1. Do I have a clear picture of who my customers will be? (What problem will I solve?)
2. Did I ask (survey) my potential customers what they want, to make sure that the problems that I perceive are actually the things that are important to them?
3. Will my product or sevice be valuable to them? (Will it solve a major problem for them?)
4. Do they have the resources (money) to pay me for the product or service? (No money, no business).
5. Are the number of people looking for my solution, in large enough numbers to sustain my business? (If the people that need my help are only a handfull, better look somewhere else).

These are not only important questions, but vital questions.

Failing to get the answer to just one, will most likely mean failure of your business.

The most important step, the most essential step, is to begin. Find a problem that you can solve and start the process of becoming the problem solver.